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You can grab your client's attention by entering into the conversation going on inside her head. Google can help you to accomplish this and get higher clicks as well, by skillful use of keywords in your ads. One of the premier rules of AdWords management is; capture the attention of more people by bidding on more keywords. The one thing that you can do that will draw clients to you is to show them that you know just what they like. This is like joining a conversation in his head, telling him what his day was like, what it is like to be him. When you flow right into his mind and talk his talk and walk his walk, showing him you know what things are important to him. When he sees this that is when he will listen to you. The keyword people type in is the conversation inside their head, at that very moment. Your ad will capture peoples' interest when it repeats to them what they're thinking. So putting your keywords in your headline, and in the body of your ad, and in your URL are all part of a sound advertising strategy. If your keywords show up in more places you have a greater chance of receiving more clicks. Keywords in your headline, body and display URL are the key. So you can see how many times someone searching for "German" or "Learn German" will find their keyword in this ad: Want to Learn German? 5 Crucial Principles You Must Know To Master German, and Fast www.MasterGermanFaster.com If effective AdWords Management means speaking directly to what people are searching on and repeating it back at them, how do you go about finding out what people are searching on in the first place? Where do you go to get the good keywords, especially the keywords that are worth the most money? The best place to start is on Overture's Keyword Selector Tool, a free service available at: http://inventory.overture.com. You can get an immediate idea of the value of your keywords and their value in relation to each other. 458,579 learn german 103,157 german shepherd 85,210 german 22,970 german dictionary 16,990 german english dictionary 16,294 german translation 15,992 german shepherd dog 14,409 german translator 13,037 german shepherd puppy 11,646 english german dictionary 10,187 german to english 9,810 german to english translation 9,800 german short hair pointer Take a quick glance at the above list and you will see where the traffic and money are. It is clear as well that some of those keywords don't belong on your list. Without spending a dime it is already clear what your most prominent negative keywords are. Negatives are the keyword you want to specifically keep your ad from showing when someone uses them to search. Just put them in your list beginning with a negative. Such as: -dog -puppy -shepherd -pointer -dictionary -translator -translation -hair -etc. When someone uses this word for a search, your ads will not show. What is it going to cost you in reality, to bid on these words? To fin the answer to that question go over to the Yahoo Resource Center at www.overture.com, and select the "Bid Tools" button. After you put in "learn German" in the search box, you will be shown a list of prices that advertisers will pay to advertise their goods at Yahoo sites. They range all the way from forty-seven cents down to five cents. Of course, this is Overture, not Google. At the time of this writing, positions on Yahoo's search pages are determined by bids and bids only, whereas on Google you get preferential treatment for having an especially good click-through rate, and the competition, and the nature of the traffic, are different. Not to worry though. This tool is only an initial indicator of what kind of business advertisers are getting from their clicks on Yahoo. This example says advertisers wouldn't pay more than forty-seven cents for a click for "learn German". This is an indicator. Contrast that with "home mortgage" where bids top off at $4 and you can see how lucrative, or not, "learn German" is.
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With over ten years of experience in adwords management , Kirt Christensen, will share his expertise in adwords management, by giving you tips he found that work (and some that don't work). www.managemypayperclick.com">www.managemypayperclick.com Don't reprint this article. Instead, reprint a free unique content version of this same article.
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