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Internet businesses experience low ranking at one time or another. The cause is unclear, but there is a solution. With a little brush up, our websites can generate the traffic they once did. All it takes is an understanding of how search engines work, and the creation of words that drive target traffic to your site. To keep with the times, businesses need a web copy writer on board that is highly experienced in SEO (Search Engine Optimized) keywords. If you're creative enough, you can take a stab at it yourself. Use caution though, you want the content to be rich in keywords but not overpowering. Here are a few tips to success ... First, whatever you already know about writing, forget. Web copy needs to be written in a conversational style so fragments and sentences ending in prepositions are fine. Be careful to employ a font that doesn't hurt the eyes of your readers. Fonts like Verdana, Arial, and Times New Roman are good for web copy. And remember, you want the content to flow so that the reader does not get confused and need to reread things. SEO Friendly A good thing to remember when writing SEO copy is that it is better to use less to say more. Many surfers merely scan the content for important points so there is no need for long paragraphs. Leave out any language that makes you sound like an intellectual and just use the basic commands of the English Language. Headers: 6-8 words only Sentence length: 15-20 words on average Paragraph length: no fewer than 3 sentences, 5 maximum Word Count: approximately 350 The keyword madness appears little more than a cruel joke at times. What exactly are keywords and who uses them anyway? What search engine should I employ? Google or Yahoo (search engines) use the text (keyword/ keyword phrase) typed in the search box to locate websites. For instance, if you're looking for a maid, you would type the words "maid service", "maid", or "housecleaner" in the search engine. The search engine then finds all of the websites associated with that word. Keyword positioning on your web page will determine how fast the search engines locate your site. So before beginning, create a list of words that could be associated with the services or products you offer. These words or phrases need to be realistic. An experienced content writer can work in the keywords and phrases with the greatest of ease. You need to concentrate on your home page. Headings should have at least 5 words but no more than 8. Make certain that your keywords are positioned within the header as it will increase your odds. Remember that the home page is like a sales letter so be sure that it is simple to read and still concise. Talking like you would to a friend, introduce the reader to your business. Remember to also embed the content with your keywords so that the copy flows. Common Errors Crafting effective web copy takes time and a lot of practice. It is a huge mistake to take a stab at writing web copy without an understanding of how keywords actually work. Your pages will have a lot of keywords but make no sense and people will not visit your site. To sell your product or service you must write about the benefits and not about the features. People want to know what they will gain from using your product or service. Dedicate the content to focusing on "What's in it for them." Failing to edit your copy for grammar and spelling errors can lead to problems and lost customers. If possible, have another person read over your copy to get a fresh perspective. Remember, web copy is merely a serious of informative pages. Each page on your website invites the visitor to go one step further. Ultimately, you hope they will purchase your product or service. But if search engines are not reaching you, you'll never have the opportunity to introduce potential customers to the benefits.
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